● BUY STRONG

Two Maids

Home Services · Est. 2009 · 120 US Locations
✅ SBA Default Rate: 0.8%📊 SBA Default Rate Data Available — Unlock
Ideal Investor: Bootstrap operator seeking fast ROI and recurring revenue
93
$50K – $150K
Total Investment
$6K
Franchise Fee
7.0%
Royalty Rate
120
US Units
Home Services
Category
+14.0%
Growth Rate

What is Two Maids?

Founded in 2009, Two Maids operates 120 US locations providing residential house cleaning services with eco-friendly approaches. The franchise appeals to environmentally-conscious consumers and builds recurring revenue through residential customer relationships.

Visit Two Maids franchise website

Investment & Fee Data

Investment Overview

Franchise Fee$6K
Total Investment$50K – $150K
Royalty Rate7.0%
Ad/Marketing Fund0%
Total Fee Burden7.0%

System Size & Growth

US Locations120
Unit Growth Rate+14.0%
Founded2009
Franchising Since2015
FDD Item 19Yes ✓

🔒 Premium Data Available

Avg Unit Volume (AUV)$800K
Owner Earnings$120K
SBA Default Rate0.8%
5-Year Survival98%
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💡 What This Means For You
The combined fee burden of 7.0% is within the industry average of 8-10%. Beyond the listed investment, expect approximately $50K in hidden costs (working capital, legal, insurance, tech fees) — bringing your realistic total closer to $150K.

Financial Performance & Risk Analysis

Financial Performance

Avg Unit Volume (AUV)$800K
Net Profit Margin25%
Est. Owner Earnings$120K
Breakeven6-8 months
Payback Period1-1.5 years

Capital Requirements & Operations

Liquid Capital Required$25K
Net Worth Required$100K
Staff Required4-6 (plus crews)
Training3 weeks
TerritoryProtected territory
Multi-Unit RequiredNo
Term Length10 years

Risk & SBA Safety Data

SBA Default Rate0.8%
5-Year Survival98%
Renewal Fee$1,500
Transfer Fee$2,500
💡 Financial Analysis
The revenue-to-investment ratio of 8.0x is excellent — every dollar invested generates $8.0 in annual revenue, well above the 2x industry benchmark. At estimated owner earnings of $120K/year, the simple payback period is approximately 0.8 years. A net margin of 25% is strong for a franchise — this means the business retains a healthy share of revenue as profit.
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Premium Data

AUV, owner earnings, SBA default rates, breakeven analysis, and operational details for Two Maids.

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Due Diligence Deep Dive

The data franchise brokers don't show you — real costs, owner lifestyle, franchisee satisfaction, exit options, and FDD transparency.

💰 True Cost of Ownership

Working Capital (6 mo)$20K
Legal & Accounting$8K
Insurance (Annual)$12K
Tech/Software (Monthly)$400/mo
Lease Deposit Est.$5K
Grand Opening$5K
Total Hidden Costs$50K

👤 Owner Reality Check

Hours Per Week30-45
Absentee Owner Friendly?Yes ✓
Manager-Run Possible?Yes ✓
Seasonal VariationLow
Labor Cost (% of Revenue)50%
Crew management model. Owner manages scheduling, customer acquisition, crew training. 30-45 hours/week scaling. Can quickly add crews for growth.

📊 Franchisee Health

Satisfaction Score86/100 (Excellent)
Annual Turnover Rate2.1%
Litigation Count (Item 3)1 cases
5-Year Closure Rate2%
Avg Franchisee Tenure7 years
Franchisee AssociationNo

🚪 Exit Strategy & Resale

Resale Value Multiple3.0-4.5xx earnings
Transfer RestrictionsFranchisor approval required
Non-Compete Period1 years
Non-Compete Radius3 miles
Avg Time to Sell2-4 months
Exit DifficultyEasy

📋 FDD Transparency Report

Item 19 QualityComprehensive
Item 19 Includes:
✓ Revenue by territory
✓ Operating cost analysis
✓ Crew metrics
Territory ProtectionStrong
Exclusive territory with growth provisions
Required Suppliers?No
Supplier Markup RiskLow
Renewal Terms10-year renewable

🚩 FDD Red Flags & Green Flags

⚠️ Watch Out For:
Labor dependentCrew training critical
✅ Positive Signals:
0.8% SBA default$800K AUV14% growth25% margins$50K entry
💡 Due Diligence Verdict
A franchisee satisfaction score of 86/100 is a strong positive signal — happy franchisees usually mean good support, realistic expectations, and a healthy franchisor-franchisee relationship. Only 1 litigation cases in the FDD is a positive sign of a healthy franchisor-franchisee relationship. At 50% of revenue going to labor, staffing is your #1 cost driver. Minimum wage increases in your state could significantly impact margins.
🔍

Due Diligence Data

Hidden costs, owner hours, franchisee satisfaction, exit strategy, FDD red flags — the data that matters for Two Maids.

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AI Disruption Risk Assessment

🛡️ AI Disruption Risk: Low

28/100
AI-Proof Disruption Timeline: 10+ years High Risk
Highly protected; in-person service moat strong
AI Threats:
Robotic cleaning systems (far future)Labor efficiency software
Defensive Moat:
Local relationships, crew consistency, recurring customer base
🤖

AI Risk Analysis

See how AI will impact Two Maids over the next 5-10 years — threats, moats, and disruption timeline.

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Territory Saturation Analysis

0.04
Units per 100K pop.
0.01x
Saturation Index
vs. Home Services avg (3.09/100K)
15
States with Presence
Low Saturation
Two Maids has significant whitespace opportunity relative to its category.

Geographic Distribution

No units
High density

Most Saturated States

State Units Population Per 100K
Vermont7645,0001.09
North Dakota6781,0000.77
New Hampshire71,451,0000.48
Arizona107,466,0000.13
New Jersey99,290,0000.10

Least Saturated States

State Units Population Per 100K
Florida823,555,0000.03
Texas1030,503,0000.03
California1139,029,0000.03
Pennsylvania812,961,0000.06
Ohio811,785,0000.07

Growth Opportunity States

High-population states where Two Maids has minimal or no presence — potential expansion territories.

New York Georgia North Carolina Washington Tennessee
🗺️

Premium Territory Intelligence

Interactive density heatmap, saturation metrics, and growth opportunities for Two Maids.

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Investment Thesis

Two Maids carries a BUY STRONG signal with a FutureScore of 93/100. The best bootstrap-to-scale franchise. $50K entry, 25% margins, 14% growth, and 0.8% SBA default is extraordinary. Residential cleaning recession-resistant with recurring revenue.

Ideal Investor Profile: Bootstrap operator seeking fast ROI and recurring revenue

Strengths

Ultra-low entry ($50K-$150K)$800K AUV with 25% margins0.8% SBA default (exceptional)14% unit growth (strong)Recurring revenue model (weekly/biweekly)

Risk Factors

Service quality depends on crew training14% growth may attract competitionCustomer churn risk in service businessLabor-dependent model

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