Where are the whitespace opportunities? Interactive density analysis across 105 franchises and all 50 states.
Select a franchise to see its geographic distribution. Darker states have more units per capita.
Find the sweet spot: franchises with high growth but low market saturation. Bubble size = total US units.
Which franchise categories are most crowded? Compare density across all 15 categories.
| Category | Franchises | Total Units | Per 100K Pop. | Most Saturated | Least Saturated |
|---|---|---|---|---|---|
| QSR | 19 | 90,735 |
27.1
|
Subway | Dickey's Barbecue Pit |
| Coffee & Beverage | 6 | 29,250 |
8.7
|
Starbucks | Tim Hortons |
| Business Services | 5 | 17,199 |
5.1
|
H&R Block | FASTSIGNS |
| Cleaning (Commercial) | 5 | 16,961 |
5.1
|
Jan-Pro | Molly Maid |
| Fitness & Wellness | 11 | 11,250 |
3.4
|
Anytime Fitness | Restore Hyper Wellness |
| Beauty & Salon | 7 | 10,439 |
3.1
|
Great Clips | Woodhouse Spa |
| Home Services | 12 | 10,356 |
3.1
|
Ace Hardware | Two Maids |
| Fast Casual | 4 | 8,700 |
2.6
|
Chipotle | Tropical Smoothie Cafe |
| Hotel & Lodging | 3 | 7,675 |
2.3
|
Hampton by Hilton | Best Western |
| Education & Childcare | 9 | 5,645 |
1.7
|
Kumon | School of Rock |
| Senior Care | 7 | 4,400 |
1.3
|
Home Instead | CarePatrol |
| Automotive | 5 | 3,506 |
1.1
|
Jiffy Lube | Tint World |
| Specialty & Emerging | 5 | 3,296 |
1.0
|
Crumbl Cookies | Painting with a Twist |
| Pet Care | 5 | 830 |
0.2
|
Camp Bow Wow | Wag N' Wash |
| Junk Removal | 2 | 338 |
0.1
|
College Hunks Hauling Junk | 1-800-GOT-JUNK? |
Large-population states with the lowest franchise density — where the biggest growth opportunities exist.
| State | Population | Total Franchise Units | Units per 100K | Population Scale |
|---|---|---|---|---|
| California | 38,965,193 | 7,589 | 19.5 |
|
| Texas | 30,503,301 | 7,351 | 24.1 |
|
| North Carolina | 10,835,491 | 3,663 | 33.8 |
|
| Florida | 22,610,726 | 7,898 | 34.9 |
|
| Georgia | 11,029,227 | 4,015 | 36.4 |
|
| New York | 19,571,216 | 7,356 | 37.6 |
|
| Pennsylvania | 12,961,683 | 5,191 | 40.0 |
|
| Virginia | 8,683,619 | 3,721 | 42.9 |
|
| Ohio | 11,785,935 | 5,230 | 44.4 |
|
| New Jersey | 9,290,841 | 4,218 | 45.4 |
|